Saudi Arabian Airlines held a two-day Customer Relations Awareness Program in Japan Ballroom, Ascott Hotel for Front Line Direct, GSA, and GHA Employees. The program was conducted by Saudia Employees who flew in directly from the Head Office - Jeddah, Saudi Arabia. Different departments from Manila (MNL) Station such as Sales, Reservations, Ticketing, Check-In Counter, and Baggage Claims were combined and grouped into two to participate on the said training dated April 14 and 15, 2009.

With the Mission of “Prompt response to Customer comments, claims and suggestions, in order to have their satisfaction, confidence and loyalty”, Customer Relations Division’s Assignment and Responsibilities, Achievement, and Developing Projects were thoroughly discussed to better understand the goal of Saudia for their passengers. Specific divisions such as Customer Relations, Marketing Automation Programs, Airport Services Programs, On-board Services Programs, Al-Fursan, Marketing Communications, and Unified Uniform, have their own representative to share and discuss important matters that would help MNL Station to improve the services offered to the passengers for their satisfaction and convenience. On the other hand, MNL Station Employees were asked to impart their own experiences in dealing with customer complaints and how the problems were handled and solved. One of the program’s aims is to brainstorm on how Saudia passengers can enjoy excellent service starting from their booking reservations all the way to their actual in-flight experience. It was explained how each and every department, by working hand in hand, can contribute to customer satisfaction. The program turned out to be informative, and at the same time interesting and fun, proving that “striving for customer satisfaction” is not a hard thing after all.